POP UP DESIGN

PARIS, MARRAKECH AND BARCELONA

BENZENE

PARIS FASHION WEEK
SHOWROOM

Opening Benzene's first hot25 drop to the public during Paris Fashion Week through a dedicated showroom experience.

BARCELONA
POP UP

Bringing together music and community in a one-day Benzene pop-up in Barcelona centered around The hot25 capsule. The space became a meeting point shaped by music, movement and community.

MARRAKECH
POP UP

During AFCON week, Benzene hosted a three-day pop-up in Marrakech launching the cold26 capsule, culminating in a large-scale after party built around a lineup of local and international artists. The event drew a wide mix of creatives, football supporters, nightlife figures and longtime friends of the brand.

PARIS
POP UP

Hosted by FCC Paris on April 25th, we transformed the space into our little world. Centered around Benzene's summer pieces, the event featured an underground listening room curated by Boukan Records alongside a mocktail menu by our dear friend and Top Chef Arabia winner Ruba Khoury.